IMAGE: @NEELAM.AHOOJA
Since launching in 2006, The Row has garnered somewhat of a cult-like following in the fashion world. Founded by Mary-Kate and Ashley Olsen, the label started with a simple mission to create the perfect T-shirt but quickly grew into a full-fledged collection that embodies understated luxury and timeless minimalism. The Row’s commitment to high-quality materials and meticulous attention to detail has made it synonymous with a refined aesthetic that feels both exclusive and effortlessly chic.
If you’re wondering how much a piece from The Row might set you back, know that their top-notch designs come with equally top-notch price tags. For example, one of its leather coats costs around £10,000 and the iconic Margaux bag you’ve seen on the arms of countless celebrities? It runs close to £6,000. While these prices might make your jaw drop, they’re a testament to the brand’s commitment to quality and timeless style. So, if you’re dreaming of adding a piece from The Row to your wardrobe, be prepared for a serious investment.
In case those hefty price tags aren’t in your budget, fear not — you can still replicate the brand’s timeless, minimalist aesthetic for a fraction of the cost. The good news is that high-street retailers have taken note of the demand for understated, elegant pieces. Brands like COS, Massimo Dutti, and The Frankie Shop offer beautifully designed pieces that emulate much of The Row’s signature style. Whether you’re after sleek tailoring or elegant accessories, it’s easier than ever to emulate that coveted look without breaking the bank.
In this post, we’ve taken 16 stylish The Row pieces and searched high and low for look-alikes at a fraction of the cost. From sleek coats to structured handbags, you don’t have to compromise on style to achieve that minimalist chic. Read on to discover how you can shop The Row style for less.
1. Grey Jumper
If you’re a fan of The Row’s iconic Ophelia jumper, this offering from COS shares many a similarity, from the grey tone and defined crewneck to the oversized silhouette. Both are crafted from cashmere, with The Row’s being a cashmere and wool blend and COS’ being 100% cashmere.
The Row:
THE ROW
Dupe:
COS
2. Loafers
The Olsen twins are big fans of comfortable yet chic footwear, especially flats, donning their timeless loafers year after year, no matter the season. This pair from Massimo Dutti shares the same classic penny loafer style and recognisable cinching as The Row’s.
The Row:
THE ROW
Dupe:
MASSIMO DUTTI
3. Black Wool Coat
A classic black coat is a must-have staple for fall and winter. True to its signature minimalism, The Row keeps it simple with its fuss-free double-breasted Woody coat. To achieve a similar look, opt for Whistles’ equally as simple and chic Lori coat.
The Row:
Dupe:
WHISTLES
4. Turtleneck Jumper
A pop of red can instantly transform an outfit – something The Row frequently utilises in its designs. Its Heva wool turtleneck is a luxurious piece of knitwear that livens up the dark days of winter. If you’re after a similarly bright but minimal style, why not opt for Marks & Spencer’s 100% merino wool turtleneck?
The Row:
THE ROW
Dupe:
MARKS & SPENCER
5. Black Trousers
Incredibly versatile and always timeless, a pair of black tailored trousers will be forever chic. The Row’s Marce trousers are made from a wool and mohair blend while COS offers a similar style made from 100% wool.
The Row:
THE ROW
Dupe:
6. Zipped Boots
Fans of The Row’s iconic Zipped 1 Boot include the likes of Zoe Kravitz, Hailey Bieber and Jennifer Lawrence. Chunky, practical and minimal, it’s easy to see why this style has garnered so many fans. An alternative option that has a lot of the same qualities as The Row’s, is Steve Madden’s Jones boots.
The Row:
THE ROW
Dupe:
STEVE MADDEN
7. Margaux Bag
While The Row stays away from overt logos, one design that has become instantly recognisable is its iconic Margaux bag. If you’re looking for an equally spacious bag with a simple design, Manu Atelier’s Le Cambon 40 bag shares a similar silhouette, suede finish and top handles.
The Row:
THE ROW
Dupe:
MANU ATELIER
8. Blue Jeans
The Row’s Eglitta jeans are a reflection fo that effortless cool the brand is so well-known for with its faded blue wash, loose silhouette and relaxed mid-rise. To recreate that same vibe, opt for Anine Bing’s Manon organic jeans.
The Row:
Dupe:
AGOLDE
9. Leather Ballet Flats
The Row’s Boheme Mary Jane flats are yet another comfy and casual footwear offering from the brand. COS’ leather ballet flats are equally as comfortable, emulating that same casual and effortless vibe, making them a perfect alternative for achieving that chic, Olsen-inspired look.
The Row:
THE ROW
Dupe:
10. Leather Coat
The Row’s Babil leather coat is a prime example of the brand’s minimalist yet luxurious style. If you’re looking to replicate that chic outerwear look, Reformation’s Veda Crosby leather trench coat is a great alternative. It features a similar streamlined silhouette and high-quality leather finish, capturing the essence of The Row’s timeless design.
The Row:
THE ROW
Dupe:
REFORMATION
11. White Shirt
Known for their impeccable taste in timeless staples, the Olsen twins have elevated the classic white shirt with The Row’s Maigret cotton poplin shirt. If you’re aiming to replicate that same understated elegance, The Frankie Shop’s Lui organic cotton poplin shirt is an excellent alternative. It captures the same minimalist aesthetic as The Row’s and is crafted from organic cotton.
The Row:
THE ROW
Dupe:
THE FRANKIE SHOP
12. Camel Coat
The Row is all about high-quality wardrobe staples and its Malika coat is no exception. Crafted from 100% camel hair, this coat is a luxurious addition to any capsule collection. To achieve that same timeless appeal and smart tailoring, why not try this coat from Reiss? They both share a similar colour, belted silhouette and soft tailoring.
The Row:
THE ROW
Dupe:
REISS
13. Suede Mules
If there’s one thing the Olsen twins will always prioritise, it’s comfort. In daily life, they’re almost always wearing some kind of flat shoe and the more comfortable they are, the better. The Row’s Hugo mule epitomises this ease of comfort with its nonchalant slip-on style and luxurious suede texture, perfect for pairing with a tailored coat or trousers. Similarly, a pair of suede Birkenstocks offer the same effortless ease and casual comfort.
The Row:
THE ROW
Dupe:
ISABEL MARANT
14. Leather Jacket
Burnished leather jackets have been all the rage lately and it’s easy to see why. This style of jacket can be worn practically all year round and always looks timeless. If you’re looking for something similar to The Row’s Kengia jacket, COS’ leather jacket is just the ticket.
The Row:
THE ROW
Dupe:
15. Tote Bag
The Row has created numerous iconic bags over the years, namely the Park tote. Free from logos or embellishments, its simple silhouette and high-quality craftsmanship speak for itself. Looking to replicate that same understated appeal? Aesther Ekme’s designs emulate a similar kind of simplicity, focusing on quality craftsmanship and timeless silhouettes.
The Row:
THE ROW
Dupe:
AESTHER EKME
16. Leather Mules
You can always rely on The Row for comfortable yet sleek footwear. The Dante leather mules are perfect for adding a sense of effortless cool to any ensemble, offering both comfort and sophistication. Massimo Dutti’s leather mules channel a similar vibe of nonchalant elegance.
The Row:
THE ROW
Dupe:
MASSIMO DUTTI
