And why do so many people wish to emulate it? In recent years, the signature Scandi style has become a popular aesthetic, known for its minimalist, functional and effortlessly chic vibe. It reflects the simplicity and practicality that Scandinavian design is known for, using clean lines, neutral colours and high-quality materials.
Both minimalism and trend aversion are a big part of Scandi style. Clothing is noticeably free from excessive details, embellishments or flashy patterns, instead focusing on timeless, versatile pieces that can be worn repeatedly in different ways. Colours are typically muted and neutral, with lots of blacks, whites, greys, beiges and earthy tones. Occasionally, soft pastels are used, but bright and bold colours are rare.
Let’s not forget about practicality. Biking around Copenhagen requires a practical choice of outfit, plus Scandinavian countries are often faced with harsh weather so functionality is a priority. This means weather-proof coats, warm knitwear and comfortable boots are all a must, not to mention, layering is a must-have skill. Comfort and practicality are never sacrificed for style.
Most Scandinavian countries are big on recycling and sustainability, which means that fashion naturally follows suit. Scandinavians invest in high-quality pieces that will last with the mindset of “buy less, choose well”. Many designers prioritise eco-friendly materials, ethical manufacturing and timeless designs that encourage longevity over fast fashion.
With that said, what really made people take notice of Scandi style is that it exudes a “less is more” attitude. Each piece of their outfit may be simple but the overall look always comes off as effortlessly cool and put-together. If you’re looking to emulate Scandi style this autumn, then look no further. This post details everything you need to nail that signature Scandi style.