6 Ways to Wear Autumn’s Most Expensive-Looking Shade

brown

When the air gets crisp and the leaves start crunching under your feet, you know those chilly days are fast approaching. While autumn is filled with many rich and earthy tones, this season, there’s one colour in particular that’s making waves: brown. Specifically, shades like chocolate brown are being highlighted as key colours this autumn, especially when paired with black — a combination that adds depth and sophistication to outfits.

While black has always been the go-to for pared-back, minimalist luxury, brown has been rising in popularity, rivalling black as the new favourite shade. It’s not hard to see why, its many rich, warm tones each evoke a sense of comfort and sophistication. 

 

"Shades like CARAMEL, COFFEE and CHOCOLATE have a depth and WARMTH that make an outfit look more sophisticated and polished."

Unlike more flashy colours, brown has an understated elegance that doesn’t draw attention but rather speaks to quiet confidence and refinement. This subtlety is why brown is seen as an expensive colour — it signals a preference for quality over ostentation. Essentially brown’s association with luxury materials, its rich and versatile tones and its understated appeal all contribute to its reputation as an expensive-looking colour.
 

Ready to start styling this coveted shade? I’ve put together 6 outfits that showcase how you can incorporate this season’s most luxe colour into your wardrobe.

1. The Skirt

turtleneck and skirt

This outfit is perfect for dinner, cocktails or simply running errands in style. As if this chocolate brown shade couldn’t get any more luxe, the silk only furthers the sumptuous appeal. Accessorise with a wide belt and croc bag to finish.

2. The Coat

jumper and wool coat

The most versatile way to add brown to your wardrobe is with a wool coat. This look uses soft neutrals to create a subtle, low-contrast outfit that’s perfect for daily dressing. The matching brown loafers are the perfect finishing touch, echoing the deep brown of the coat.

3. The Trousers

autumn outfit

Brown trousers, such as these coffee-coloured ones are another easy way to start wearing brown. Pair with an understated grey jumper and a sleek faux leather trench coat to tie the whole look together.

4. The Jumper

brown jumper

Espresso shades, sumptuous knits and leather boots — this is what autumn is all about. The jumper serves as the outfit’s cosy yet polished base, while the grey trousers offer a balanced contrast. The rest of the darker elements ground the look with a sense of depth and formality.

5. The Shirt

brown silk shirt

Looking for a piece that’s understated, refined and timeless? It’s this shirt. Set to become the highlight of any outfit, its rich brown colour creates warmth and depth, while the silk material feels sophisticated and polished.

6. The Bag

suede tote bag

Simply adding a brown bag such as this soft suede tote can instantly elevate an outfit. This look is a mix of classic pieces, neutral tones and luxe materials which come together to create a timelessly elegant and sophisticated everyday look.

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