IMAGE: @JASTOOKES
Whether they’re emerging labels, noteworthy brands or simply standouts in the fashion industry, I’ve rounded up 31 brands you should have on your radar. What many of them share is a common vision of minimalist elegance — clothing and accessories that are simple yet never boring. Most importantly, all of these brands are committed to high-quality materials, careful construction and timeless aesthetics, perfect for those who want to invest in enduring design. Whether you’re seeking inspiration with up-and-coming brands or looking to invest in wardrobe essentials, these are the brands you need to know.
1. Aesther Ekme
Founded in 2016 in Copenhagen, Aesther Ekme is a brand that creates high-quality bags that embody understated elegance. The brand’s blend of Brazilian modernism and Scandinavian minimalism results in clean lines, smooth textures and sculptural aesthetics. Quality, simplicity and timelessness are at the core of what Aesther Ekme represents and its unique designs are a testament to just that.
Visit the site: www.aestherekme.com
2. Nour Hammour
Luxury outerwear brand Nour Hammour is renowned for its sleek aesthetic and edgy leather garments. The Paris-based label blends bold, contemporary designs with artisanal craftsmanship, focusing on intricate details and unique textures. Nour Hammour’s pieces are not just statement-making, rebellious and refined; they’re made to be cherished and passed down.
Visit the site: www.nour-hammour.com
3. Róhe Frames
Founded in Amsterdam in 2021, Róhe offers an elevated perspective on wardrobe essentials. The brand focuses on refined tailoring, clean lines and high-quality materials, masterfully blending modern aesthetics with understated elegance. A key part of Róhe’s collections is that they transcend seasons and seamlessly integrate with your existing wardrobe through quality craftsmanship and thoughtful design.
Visit the site: www.roheframes.com
4. Little Liffner
Swedish brand Little Liffner combines Scandinavian simplicity with traditional Italian craftsmanship, resulting in playful, minimalist and unique designs. The brand’s focus on high-quality craftsmanship, clean lines and subtle details all embody its ‘less is more’ approach to design that blends form and function. Little Liffner’s use of luxurious materials and understated designs means its bags can be worn season after season.
Visit the site: www.littleliffner.com
5. By Malene Birger
Scandinavian minimalism meets boho-chic with Danish label By Malene Birger. Scandi design is known for keeping it simple and versatile, prioritising quality above all else, something BMB has become known and loved for. Since its inception in 2003, the brand has become renowned for its distinct blend of functionality and chic.
Visit the site: www.bymalenebirger.com
6. LVIR
South Korean brand LVIR is known for its minimalist and timeless approach to design. Founded in 2017 by designer Ji Young An, the brand combines classic tailoring with modern, understated elegance, offering versatile pieces that emphasise comfort and sophistication. LVIR’s designs often feature neutral tones, clean lines and high-quality fabrics, creating a refined, effortless aesthetic.
Visit the site: www.lvir.kr
7. Ninety Percent
Founded in London in 2018, Ninety Percent prioritises sustainability, creating high-quality, eco-friendly clothing that stands the test of time. The brand is known for its minimalist, modern designs made from sustainable materials such as organic cotton, Tencel and recycled fibres. Ninety Percent also promotes ethical manufacturing and transparency by donating 90% of its profits to charitable causes.
Visit the site: www.ninetypercent.com
8. Toteme
Swedish brand TOTEME embodies Scandinavian elegance with its minimalist and timeless aesthetic. Founded in 2014 by Elin Kling and Karl Lindman, the brand focuses on creating wardrobe essentials with a refined, effortless style. TOTEME is celebrated for its clean lines, neutral colour palettes and luxurious fabrics, offering a curated selection of modern yet classic clothing, designed to be worn season after season.
Visit the site: www.toteme.com
9. NEOUS
Founded by Vanissa Antonious in 2017, NEOUS is known for its sleek, minimalist designs and architectural aesthetic. The brand creates footwear and bags which blend modern craftsmanship with an artistic sensibility, offering pieces that are both functional and sculptural. NEOUS is committed to sustainability, using high-quality, ethically sourced materials and artisanal techniques to create timeless, understated luxury.
Visit the site: www.neous.co.uk
10. Anine Bing
Anine Bing is a Los Angeles-based fashion brand founded in 2012 by Danish-born designer Anine Bing. The brand blends Scandinavian simplicity with the edgy, laid-back style of LA, offering a range of timeless, high-quality pieces that mix rock ‘n’ roll elements with modern femininity. Known for its effortlessly cool aesthetic, Anine Bing specialises in elevated basics, tailored blazers, graphic tees and statement accessories.
Visit the site: www.aninebing.co.uk
11. Tibi
New York-based brand Tibi was founded by designer Amy Smilovic in 1997 and is known for its modern, sophisticated take on minimalism. The brand offers elevated, versatile clothing with clean lines, unexpected details and a relaxed yet polished aesthetic. Tibi focuses on creating timeless wardrobe staples with a contemporary edge, blending comfort and luxury to cater to women seeking effortless style.
Visit the site: www.tibi.com
12. House of Dagmar
Swedish brand House of Dagmar was founded in 2005 by three sisters, Karin, Kristina and Sofia. They wanted to dedicate the brand to their late grandmother, Dagmar, a tailor and model whose exceptional style has defined the essence of the brand. House of Dagmar’s designs embody a modern, minimalist aesthetic with clean lines, soft tailoring and luxurious fabrics, creating a balance between elegance and practicality.
Visit the site: www.houseofdagmar.com
13. Low Classic
Founded in 2009, Seoul-based brand Low Classic is known for its minimalist yet modern aesthetic. The brand offers understated, sophisticated clothing that emphasises clean lines, neutral tones and high-quality fabrics. With a strong emphasis on craftsmanship and attention to detail, the brand is celebrated for its refined, effortless elegance and its ability to combine traditional tailoring with a fresh, modern approach.
Visit the site: www.lowclassic.com
14. Tove
Founded in 2019 by Camille Perry and Holly Wright, London-based brand TOVE is recognised for its refined, feminine aesthetic. Its focus on timeless, elevated pieces sees the brand combine soft, flowing silhouettes with structured tailoring. With an emphasis on craftsmanship, quality and understated design, TOVE caters to women seeking beautifully crafted garments that offer both sophistication and ease.
Visit the site: www.tove-studio.com
15. Filippa K
Founded in 1993, Swedish brand Filippa K was born after the founders recognised a need for no-fuss clothing that catered to everyday life. The brand pioneered the now-famous aesthetic of Scandi minimalism by offering timeless, high-quality pieces that focus on simplicity, functionality and longevity. Filippa K uses neutral tones, soft tailoring and understated elegance to create versatile clothing that balances style with practicality.
Visit the site: www.filippa-k.com
16. Loulou Studio
Paris-based brand Loulou Studio offers luxurious, versatile wardrobe essentials, with a focus on knitwear, tailored separates and neutral tones. Known for its minimalist, elevated designs, Loulou Studio emphasises effortless elegance and relaxed silhouettes. Designed for the modern woman, the brand’s pieces combine comfort with refined style, creating a balance between casual ease and polished sophistication for everyday wear.
Visit the site: www.louloustudio.fr
17. Nothing Written
South Korean brand, Nothing Written, focuses on creating clothing for the modern woman and her daily life. Clean lines, neutral colours and high-quality materials embody the brand’s design philosophy of simplicity and functionality. Nothing Written offers elevated basics that blend effortless style with modern sophistication, creating pieces which can be easily mixed and matched.
Visit the site: www.nothing-written.com
18. AERON
Founded in 2012 by Eszter Áron, Budapest-based brand AERON, blends minimalist design with luxurious materials and impeccable craftsmanship. Timeless, yet with a contemporary edge, the brand focuses on clean lines, structured silhouettes and innovative textiles, often incorporating subtle architectural details into its collections.
Visit the site: www.aeron.com
19. Samsøe Samsøe
Since 1993, Danish brand Samsøe Samsøe, has embodied the Scandinavian spirit, blending minimalism with urban functionality. Celebrated for its clean lines, timeless silhouettes and use of high-quality materials, the brand creates effortless pieces that transition seamlessly between casual and formal settings. With a focus on sustainability and durability, Samsøe Samsøe creates wardrobe staples that are set to last.
Visit the site: www.samsoe.com
20. St. Agni
Founded in 2014, Australian brand, St. Agni, is renowned for its distinctly refined aesthetic and commitment to sustainability. The brand offers timeless, handcrafted pieces, specialising in leather footwear, accessories and effortless clothing. St. Agni focuses on natural materials, neutral tones and simple, elegant designs that emphasise comfort and versatility.
Visit the site: www.st-agni.com
21. CAES
Dutch brand, CAES, was founded by Helen de Kluiver on the philosophy that clothing should be worn year-round and for many seasons to come. The brand’s enduring designs and commitment to sustainability mean it aims to produce fewer, more meaningful pieces that transcend trends with clean lines, neutral tones and a refined elegance.
Visit the site: www.caes-store.com
22. Le17septembre
Founded by Eunhye Shin in 2013, Le17Septembre focuses on creating timeless, high-quality pieces that balance comfort and elegance. The Seoul-based brand emphasises clean lines and thoughtful detailing, offering versatile, sophisticated wardrobe staples designed for modern, everyday wear. With a commitment to craftsmanship and sustainability, the brand uses premium fabrics and prioritises slow fashion principles.
Visit the site: www.le17-septembre.com
23. ROKH
Founded by South Korean designer Rok Hwang in 2016, ROKH is known for its deconstructed, innovative approach to womenswear. The London-based label blends classic tailoring with modern, avant-garde details, creating pieces that feature layered designs, sharp cuts and unexpected twists. The brand’s aesthetic merges functionality with artistic expression, making a bold statement while also maintaining an air of understated elegance and individuality.
Visit the site: www.rokh.net
24. OSOI
Known for its bold and innovative approach to classic shapes, South Korean brand OSOI specialises in unique handbags and footwear. Through a blend of functionality and artistic expression, the brand’s pieces feature clean lines, geometric forms and a modern aesthetic, offering a fresh take on everyday essentials.
Visit the site: www.osoi.co.kr
25. Stand Studio
Swedish brand, Stand Studio, was founded by Nellie Kamras in 2014 out of a need for well-crafted yet accessible leather goods. Since then, the brand’s collections consist of a range of luxury materials such as leather, faux fur, vegan leather and wool. Stand Studio creates timeless collections inspired by the signature Scandinavian simplicity, offering versatile pieces that balance luxury with functionality.
Visit the site: www.standstudio.com
26. Maria McManus
At the heart of Maria McManus’ eponymous New York label is a commitment to eco-friendly materials and ethical production. The brand focuses on creating timeless, versatile pieces made from sustainable fabrics like organic cotton, recycled fibres and responsibly sourced materials. Clean lines, subtle detailing and high-quality craftsmanship create refined wardrobe staples that blend elegance with environmental consciousness.
Visit the site: www.mariamcmanus.com
27. Aeyde
Berlin-based footwear and accessories brand, Aeyde, was founded by Luisa Dames who was inspired by the idea of understated luxury and enduring design. The brand is recognised for its distinctly minimalist style which focuses on clean lines, subtle detailing and superior materials, creating pieces that are both stylish and functional in equal measure.
Visit the site: www.aeyde.com
28. 16Arlington
Known for its bold, glamorous designs, London-based brand 16Arlington, merges high-octane glamour with modern sophistication. The brand creates statement pieces featuring dramatic silhouettes, intricate embellishments and playful textures.
Visit the site: www.16arlington.co.uk
29. LEMAIRE
Look to Parisian brand LEMAIRE, for effortless everyday luxury. The brand offers meticulously crafted clothing with an emphasis on clean lines, muted tones and luxurious fabrics. LEMAIRE’s designs prioritise functionality and comfort, creating versatile pieces that not only embody quiet sophistication but can also be worn across seasons.
Visit the site: www.lemaire.fr
30. JOSEPH
Founded in 1966, JOSEPH is renowned for its understated yet chic approach to design, offering polished everyday essentials. The brand focuses on timeless, versatile wardrobe staples created using quality fabrics, clean lines and sophisticated silhouettes. JOSEPH’s collections blend contemporary elegance with practicality, creating pieces that transition seamlessly from day to night.
Visit the site: www.joseph-fashion.com
31. ESSE Studios
Charlotte Hicks founded the Australian brand ESSE Studios with a minimalist and sustainable approach to womenswear. The brand focuses on creating timeless, high-quality wardrobe essentials with a clean, understated aesthetic. ESSE values slow fashion, using eco-friendly materials and ethical production methods to craft versatile pieces that can be worn season after season.
Visit the site: www.essestudios.com
